Government Launches New TV Adverts On Climate Change

People inspired to act on climate change by events like Live Earth now have help available to identify the steps they can take to make a difference, Environment Secretary Hilary Benn said today. 

Mr Benn launched a new advertising campaign encouraging people to make small changes to reduce their impact on the planet.  The campaign focuses on simple changes such as switching to low energy light bulbs, unplugging electronic chargers, considering what transport to take and using less water, as well as directing people to information on many more changes they can make.

The advertising is part of Defra’s Act on CO2 campaign to increase awareness and understanding of the impact everyday actions have on our CO2 emissions, and help people identify what they can do about it.

More than 40 per cent of the UK’s carbon dioxide emissions come from people’s homes and travel.

Mr Benn said:

"We have a really big challenge: a small planet, a growing population, and finite resources. We need to ensure that we only take out what we can put back in.

Events like Live Earth can help bring people together to encourage them to take action locally, nationally and internationally – and with more than 40 per cent of the UK’s carbon dioxide emissions coming from people’s homes and travel, inspiring people to act is increasingly urgent.

I hope the Act on CO2 campaign will help all of us to understand our impact on the climate and identify simple ways that we can make a difference.”

Defra last month launched an online CO2 calculator to enable people to work out their carbon footprint using government-recognised data and calculations.

Recent research commissioned by Defra showed that 94 per cent of British people think that the world’s climate is changing, and 66 per cent say that they are personally taking action to limit climate change.

However, when asked what action they could take to limit climate change, less than half (43 per cent) mentioned reducing electricity use, 14 percent mentioned reducing energy for heating, and only 6 per cent mentioned reducing water use.

The calculator is available at www.direct.gov.uk/ActonCO2

Watch the TV Advert here

See our Environmental pages here

Source: DEFRA, GNN

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